BAREMINERALS LAUNCHES NATIONWIDE “GO BARE” TOUR—INVITING WOMEN TO GO BARE IN PUBLIC

Nicole Williams — Mon, 22 Apr 2013 21:55:45 +0000

Go bare this April when bareMinerals kicks off its nationwide “GOBARE” tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever, thanks to the flawless coverage and no-makeup look and feel of bareMinerals ORIGINAL Foundation and their newest game-changer, bareMinerals READY^® Foundation.

bareMinerals believes the world needs a major makeup intervention. No more embarrassing “foundation face,” and no more hiding beneath layers of heavy, cakey makeup. The GOBARE tour is a one-stop shop for beauty tips, tricks, treats, and more and will be setting up shop at a variety of community events and locations during their 6-city tour running from April through October 2013, offering complimentary foundation fittings, personalized application tips and deluxe samples to women across the US.

Bare your skin, and the rest will follow. bareMinerals is asking women to #GOBARE through a digital campaign designed to reveal anything and everything, including women’s secret indulgences, for a chance to have it brought to life in a special and unique way for select fans. A camera crew will be stopping in cities across the country to surprise select fans from Twitter and document their secret indulgence being brought to life. The special video series will be released on the bareMinerals YouTube channel. Watch the kick-off pilot here.

To indulge all bare skin beauties that stop by the tour, a Twitter-activated bareMinerals vending machine will also be on-site to unlock surprise gifts after tweeting their secret indulgences to @bareMinerals using #GOBARE.

Kicking off the tour April 25–April 28 in Washington D.C. as the official beauty sponsor of the Nike Women Half Marathon DC, a race to benefit The Leukemia & Lymphoma Society, the pop-up boutique will showcase the brand’s newly evolved store design infused with glamour, sophistication and wit which will roll out to select doors nationwide this spring.

Mimicking their new retail footprint, the pop-up is designed to be the ultimate playground to experience bareMinerals award-winning foundations plus much more, and the friendly and inviting, easy-to-navigate atmosphere includes self-service areas that encourage discovery and experimentation, a beauty bar for personalized make-unders, and plush lounge areas (complete with photo opportunities) for women to relax and unwind. To provide a full-service experience, bareMinerals will be utilizing a new mobile Point of Sale system to sell select products on-site and will offer a free bareMinerals READY^® 2.0 Eyeshadow with any purchase.

For more information on the tour, please visitwww.gobaretour.com

Howcast Makeup Tutorial- Best Products for Black Skin

Nicole Williams — Wed, 20 Mar 2013 03:44:29 +0000

Watch Nicole as she gives the Best Beauty Products for Black Skin on Howcast.com. The William Tuttle Spot Cover is great for covering blemishes and dark circles. First you want to apply the Spot Cover than follow with your favorite concealer and foundation. It works as a color corrector making dark circles virtually disappear. Although oily skin can seem moisturized, it can still still be dehydrated, all skin types should use Embroylisse Hydrating Creme Mask for a velvety soft skin that stays moisturized throughout the day. For that Kim K flawless, doe eye look try using the Laura Mercier Secret Brightening Powder under the eye after foundation and before applying eyeshadow. When you can’t find the right shade of lip color or just indecisive try customizing your own shades with OCC Lip Tars. They can be worn with pigmentation that can go from super sheer to very bold or mix and match them for your own personalized lip shade. For a everyday natural lip color, when in doubt try Smashbox O Gloss, it intuitively knows what lip shade will look good on you once you apply it to the lips giving you the perfect pink pout!

Howcast Makeup Tutorial- How to Apply Bronze Makeup

Nicole Williams — Wed, 20 Mar 2013 03:38:30 +0000

Watch Nicole as shows How to Apply Bronze Makeup on Howcast.com. Start by mixing Nars Body Glow with Mac Cream Shadow in Brown and apply to the perimeters of the face whic will help shape and frame the face. Dust the skin with Mac Golden Bronze Loose Powder to give the skin a golden sheen. Apply Maybelline Color Tattoo 24 hour cream eyeshadow in gold then pop OCC Loose Eyeshadow Pigment in bronze on top. For the crease, use a brown matte eyeshadow by Wet n Wild. Finish the eye with Mac Reflects Pigment in bronze for shine. Apply Milani 3-D Glitzy Gloss in Orange. Lastly, Apply Covergirl Queen Collection Bronzer to warm the skin.

Howcast Makeup Tutorial- Silver Makeup Tutorial

Nicole Williams — Wed, 20 Mar 2013 03:36:22 +0000

Watch Nicole as she features a Silver Makeup Tutorial on Howcast.com. Before applying any eyeshadow, always use Laura Mercier Secret Brightening Powder for any eyeshadow drop out. Use the Makeup Forever Cream Palette for the base in Black, then use the Silver on the lid. Then pat the Mac Silver Metal pigment on the lid.

Howcast Makeup Tutorial- Party Makeup Tutorial for the Lips and Face

Nicole Williams — Wed, 20 Mar 2013 03:25:10 +0000

Watch Nicole as she features a Party Makeup Tutorial for Lips and Face on Howcast.com. Apply OCC Lip Tar in Femme to the center of the lip, use lip blush to apply and smooth across the lips, Now apply a lip liner in brown. Apply your favorite sheer lip gloss to add shine. Dust Makeup Forever Blush in Fuschia Pink to the apples of the cheeks.

Howcast Makeup Tutorial- Party Makeup Tutorial for Eyes

Nicole Williams — Wed, 20 Mar 2013 03:12:11 +0000

Watch Nicole as she features Party Makeup for the Eyes on Howcast.com. Apply Makeup Forever Cream Color Palette in Black to the lid. Top with OCC Lip Tar in Electric Blue. Blend in the crease using a blending brush. Pat Mac Loose Pigment Eyeshadow in Teal then add for a pop of color, OCC loose powder in Neon Green. Finish with Mac Reflects Glitter in white blue. Add false lashes with Duo Glue. Apply Maybelline Great Lash Mascara to blend natural lash with false lash. Lastly, apply Maybelline Color Tattoo 24 hour cream eyeshadow in blue to the lower lash line and then Mac Reflects Glitter in the inner corner of the eye.

Howcast Makeup Tutorials- How to Do Natural Makeup

Nicole Williams — Tue, 19 Mar 2013 23:16:33 +0000

Watch Nicole as she features How to do Natural Makeup on Howcast.com. Start by applying Makeup Forever Face and Body Foundation then add Black Opal Stick Foundation for a flawless natural looking finish. Use a powder puff to blot down shine and remove excess coverage to make skin look more natural. Apply Yves Saint Laurent Loose Powder in #4 using a blush brush. To complete the look finish with the Black Opal Invisible Oil Blocking Mattifier

Howcast Makeup Tutorial- How to Apply Lip Color

Nicole Williams — Tue, 19 Mar 2013 23:09:23 +0000

Watch Nicole as she features How to Apply Lip Color on Howcast.com. Using a lip brush, try Covergirl Lipstick in Penelope Pink. Then to warm up a shade or to customize your own shade, try the Three Custom Color Lip Palette. Then use a Lip Pencil in a medium to dark brown shade to outline the line for definition and shape. Finish with Milani 3-D gloss in Designer Label.

Howcast Makeup Tutorial- How to Use Highlighter on Black Skin

Nicole Williams — Tue, 19 Mar 2013 22:21:33 +0000

Watch Nicole as she features How to Use Highlighter on Black Skin on Howcast.com. Using a large tapered blending brush from the Cozzette Divinity Brush Collection, apply a liquid highlighting shimmer than top that with the Nars Highlighting Powder Kit in Albatrose.

Howcast Makeup Tutorial- Eyebrow Tutorial

Nicole Williams — Tue, 19 Mar 2013 22:16:32 +0000

Watch Nicole as she features an Eyebrow Tutorial on Howcast.com. Start filling in the brow with a brown eyebrow pencil. Once filled in, take the Cozzette #250 Angle Brush to pull color through hairs. Taking a Cozzette Mascara Brush pull color through hair while shaping the brow. Then take Makeup Forever Brow Gel in brown and fill in to reinforce brow and add long lasting color that won’t budge. finally, take the Three Custom Color Clarifying Pencil to clean and define the brow shape.