“It Girl” Meagan Good Becomes New Face of Luster Hair Products
Today Luster Products announced film, television, music and Hollywood ”It” girl Meagan Good has been signed as the newest celebrity face of Luster Products Limited Edition Pink® Brand Smooth Touch® New Growth Relaxer Kits and spokesperson for the Smooth Touch product line. Meagan joins the ranks of Grammy®-winning singer-songwriter and actress LeToya Luckett, former member of the pop super group Destiny’s Child, and platinum-selling R&B recording artist Keyshia Cole, as the latest celebrity ambassador for the Smooth Touch® brand. Ms. Good will appear in Smooth Touch’s newest advertising and marketing campaign across all marketing channels including print, television, social media, in-store displays, and public relations efforts for the next year. The first limited edition relaxer kits featuring Meagan Good’s image and signature began shipping to stores on May 8 and will be available to consumers the first week of June.
“Like so many other women it’s important that my hair always looks its best. I mean, great style and healthy hair is a must especially as an actress, producer, and singer. I’m always on the go and need something that can take me from a 10 hour day on set to a night out with my girls,” says Good. Smooth Touch® allows me to push the edge on style whether is cropped short and sassy or flowing curls and body,” said Good. In the behind the scenes video for the new Smooth Touch campaign, Meagan shares why she loves the Smooth Touch Relaxer and believes it makes the hair smoother and a “great base to build any hairstyle.”
“When we were thinking about whom we wanted as the next celebrity ambassador of our Limited Edition Pink® Brand Smooth Touch® New Growth Relaxer Kits, Meagan Good was our first and only choice. She embodies everything Smooth Touch represents and will be instrumental in our efforts to reach the new twenty-somethings and teens who as we know are very savvy, style conscious and discriminating regarding what they will use in their hair,” said Jory Luster, president of Luster Products. “She is a young fashion-forward, trend setting woman on the go. Women who use Smooth Touch® not only look up to Meagan as a style mentor, but her signature healthy hair and smooth locks fall right in line with the benefits Luster hair care products have always offered our customers, health over hype, and the shine and body the comes along with a quality hair relaxer and styling products.”
Meagan recounts, “Since I was a little girl I remember having tons of Luster products around the house so I am thrilled to be a part of the Luster family.”
Access upcoming news and events featuring Meagan Good, become a fan of Luster’s® Pink® Brand Smooth Touch® on Facebook at http://www.facebook.com/pages/Lusters-Pink-Smooth-Touch/122788101133686 and follow Smooth Touch® on Twitter at http://twitter.com/@pinksmoothtouch.