Me-Ality™ to Partner with Dress for Success Worldwide in Inaugural “Fit to Win” Campaign
Me-Ality™, a revolutionary new technology that enables customers to find their best fitting clothing with a free, fully-clothed, 10-second body scan, announced today a partnership with Dress for Success Worldwide through the inaugural “Fit to Win” campaign. From June 1 through July 15, 2012, consumers have the opportunity to visit any Me-Ality™ scanning station, get scanned and enter to win a personalized wardrobe from Me-Ality™. Consumers can share their experience and invite their friends via Facebook to visit a scanning station and participate in the contest. In celebration of the partnership, Me-Ality™ will make a donation of $7,000 to Dress for Success Worldwide, a charity dedicated to promoting economic independence of disadvantaged women by providing professional attire, a network of support and career development tools to help women thrive in work and in life.
“We are thrilled to support Dress for Success through our ‘Fit to Win’ campaign,” says Tanya Shaw, CEO of Me-Ality™. “Me-Ality™ is not only about helping shoppers find perfect fitting clothes but also strives to build self-esteem, a goal we proudly share with Dress for Success.”
Says Joi Gordon, CEO of Dress for Success Worldwide, “We are excited to partner with Me-Ality™ through this endeavor. Our organization is about helping women attain success and programs like ‘Fit to Win’ help us to positively impact the lives of deserving women.”